Twitter Announces Mobile Ad Management Tools

Last week, we looked at some new ad management functionality in Twitter’s mobile apps. Twitter hadn’t announced it, but some users were starting to notice a new button on their profiles that enabled them to dig into their advertising efforts.

On Monday, Twitter did announce the feature, which it calls the Twitter Ads companion. While it’s built into the standard Twitter app for iOS and Android, it’s basically Twitter’s version of Facebook’s Ads Manager, which is a standalone app (and which Facebook just launched on Android).

Twitter Ads Companion enables you to check on your campaign performance, optimize your budget and schedule, and respond to notifications.

“It’s easy to monitor your current campaigns or review past campaigns directly from your mobile device,” says senior product manager Christine Lee in a blog post. “The Twitter Ads companion provides information about impressions, engagements, spend, cost per engagement and engagement rate. You can view a summary across all campaigns or check the performance of specific campaigns.”

“Whether you want to extend a successful campaign or adjust allocated budget, it’s easy to take action,” she adds. “With the Twitter Ads companion you can edit campaign bids, budgets and schedules. You can also pause or resume your campaigns via the tool.”

Advertisers can use Twitter Ads Companion to make edits based on campaign notifications. If you got an email about your budget being exhausted, for example, you could click the link in the email, and be taken right to Twitter Ads Companion to take action.

Twitter Ads Companion is available to all advertisers globally in the iOS and Android apps.

Images via Twitter